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Now Reaches 70% of 13 to 24 Year Olds Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets. The DV Leads company reveale this information to shareholders on Snapchat’s first-ever investor day on Tuesday, according to a Wall Street Journal report. Snapchat is where marketers nee to be if their goal is to reach an audience of Gen Z consumers with targete advertising. The “Snapchat Generation,” as the company refers to it when speaking to shareholders, makes up 40% of global consumers. Roughly 80% of this audience is above the age of 18. Snapchat share these stats with shareholders: Snapchat users open the app an average of 30 times a day.