If you are certain there will be no changes to the time frame or budget, this is a great option. But if you’re likely to get additional budget or lengthen or shorten your promotion, then this might not be a good fit. Although adjusting budget and changing the end date are possible, doing so will impact how Facebook prioritizes your budget. If you set an ad set to run for two weeks, but then have to cut it down to only one after a couple of days, Facebook is then going to adjust and spend a much higher amount on those last few days to try and spend your Lifetime budget during the shortene period.
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If you do nee to change the date range or budget, I suggest you also adjust the other to balance out and mitigate any large swings in average daily spend to try and prevent performance from tanking. Conclusion Controlling budgets on Facebook is sort of a dealer’s choice option, but there’s technically no right or wrong way to do it, only some scenarios where one option might make more sense than another. Hopefully, this rundown makes you.
Feel more confident in setting up budgets and knowing what all options you have at your disposal! Feature Image Creit: Paulo Bobita 10 Tips Macedonia Phone Number List for Facebook Ad Creative 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Digital Advertising Facebook ADVERTISEMENT ADVERTISEMENT Next Chapter 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Facebook advertising is one of the best tools available but even experiencd digital marketers can run into these challenging issues.
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Kristopher Jones VIP CONTRIBUTOR Kristopher Jones July 1, 2021 ⋅ 7 min read 347 SHARES 20K READS 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools available for audience research and promoting your brand.