What Are Rich Snippets And Will They Help You Get Richer

There’s been a lot of talk about rich results or rich snippets lately, and it’s no surprise. They changed the look of Google’s SERPs beyond recognition. With rich results, today’s SERPs look more informative and engaging to users. At the same time, these innovations are giving marketers a hard time as they need to become more technical and invest more effort in their SEO activities.

Pioneers of snippet-rich SEO have reported double-click rates. Still, getting Google’s rich snippets remains a gamble to a large extent, and no one has any guarantee of success. So, are rich snippets worth the hype and do you really need them? This article will help you sort it out to form your own opinion. You’ll learn what rich results are, what you need to do to get them, and how you can benefit from a sophisticated presentation of your pages on the SERPs.

What are rich snippets or rich results on Google?

Google generates rich results using special  Malta Phone Number List  algorithms that rely on structured data provided by website owners. These algorithms were developed to make serps more informative. And help users find exactly what they are looking for. By having additional data displayed in the serps instead of a bare list of titles. Users can better understand which page is worth visiting and not waste time clicking. On each link in the list.

Simply put, rich results are a type of visually enhanced

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Simply put, rich results are a type of visually enhanced search result that displays additional information from the page instead of displaying a standard snippet containing the title, description, and URL. To illustrate what “visually enhanced” means, let’s compare regular and rich snippets of online store product pages.

In the image below, you can see that even the simplest rich result type stands out compared to a normal snippet. It does this by displaying product details that people care about, such as price, availability, and reviews.

 

 

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