If you want your website to rank for a specific keyword. You first need to know what is currently ranking and why. Otherwise, you will in no way be able to optimize your own website to rank for the keywords you have chosen.
This is why analyzing search engine results pages (SERPs) is so important, but with Google changing its algorithm 9 times a day (on average), you need a method to stay on top of the results. constantly evolving research. In this guide, we cover the exact steps you can take to run a manual SERP analysis and apply the results to your own search engine optimization (SEO) strategy. Before we dive into the nitty-gritty, let’s review and get the answers to some common questions.
What is SERP analysis
SERP analysis is the process of Belgium Phone Number analyzing which websites rank high in search results for a given keyword to determine if the keyword is relevant to your website and provides you with plenty of opportunities to outrank your competitors.
This is inherently an important part of the keyword research process, as it helps you find the keywords your site is most likely to rank for. It also allows you to identify competitive advantages that could help you rank your website above the competition.
Beyond that, there are also a number of other benefits that we will discuss in this article…
What is Competitive Analysis
Competitive analysis is the process of conducting research for the purpose of collecting and tracking competing companies, brands, and businesses. Analyzing the SERPs isn’t just about looking at search results and copying what the top sites are doing. Instead it’s about analyzing what top-ranking sites are doing right. So you can identify new optimization strategies. Find keywords to target with new content and last but not least backlink opportunities.