What is Digital Marketing?

But what exactly is digital marketing? Like other types of marketing, digital marketing is a way to connect and impact your potential customers. The difference is that you do it online through a variety of digital channels such as social media posts, content marketing, web ads and social media and search engines . Companies achieve their goals through the channels mentioned above instead of traditional marketing that uses channels such as billboards, television ads and mail order advertising, etc. buy philippines phone number that we know what digital marketing is, you might wonder what resources it has?

Common Digital marketing resources

Almost anything can be a digital marketing resource, that is, any resource you use online. That said, you may not realize how many resources there are at your disposal. Below we have some examples: Your Website Brand resources (logos, icons and acronyms) Video content (video ads, product demos) Images (infographics, products and company photos) Written content (blog posts, ebooks, product descriptions, help sections, “learning hubs” content or online courses) Online products and tools (SaaS, calculators, interactive content) Reviews Pages on social networks This list only has the most common features. But most marketing resources will fall into some of these categories. And digital marketing analysts are constantly looking for ways to reach customers online, and the list of resources only grows.

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Common Marketing strategies

Pay-per-click (PPC) ads is a general term that DV Leads to any online ad where you pay for every click a user makes on the ad. For example, Google Ads is a form of PPC advertising called “paid search adverstising. Facebook Ads is another type of PPC ad called “paid social media advertising”. Paid Search Advertising or Paid Search Ads is one of the best ways to reach a potential customer who is looking for your service or product. Google , Bing and Yahoo allow you to advertise on their search engine results pages (SERPs). According to Google, 91% of users are searching on mobile .

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