Marketers are always looking for new and more effective ways to promote their brand. With dozens of marketing techniques at their fingertips, from growth hacking to retargeting, they have the freedom to mix and match different strategies in search of the perfect mix. At the same time, many businesses fail to include SEO in their marketing toolkit because they believe it is too complex and resource-intensive.
SEO stands for Search Engine Optimization and it indeed has a lot of moving parts. Yet SEO is closely tied to other marketing channels, and that connection is probably closer than you think. A business that has been around for a while normally has content on their website, social following and marketing partners, some information about who their customers are and where their interests lie, .
All of which can form a solid foundation for marketing efforts SEO
SEO is becoming more and more user-centric. To reach the Spain Phone Number List top, you need to deliver value to your website visitors, which is something every marketer should strive to achieve, whether or not they invest in organic promotion. Also, SEO remains the strongest marketing channel driving more than half of all website traffic. Marketing statistics show that b2b and b2c websites get around 51% of organic search. While ppc and social channels drive 10% and 5% of social traffic, respectively. (Let’s see why SEO beats other marketing techniques when it comes to lead generation.
Drive hot leads from organic search
The cost of acquiring a new customer has increased by more than 50% since 2014. This means that companies must either establish mind-boggling marketing budgets or choose carefully which acquisition channels to rely on. Naturally, it all depends on your business, so be sure to analyze the effectiveness of each acquisition strategy in each particular case. But let’s look at some general statistics.