Verhoeven From Bright Marketing

Do you see your book as an investment? Then you see your book as a marketing tool. Ultimately, it also contributes to increasing your turnover, but strategically, in the longer term. That does not exclude the fact that in this case you also want to sell as many books as possible, because a large sale is also recommend if you want more brand awareness, for example.

This trade-off determines how you approach marketing, of which the price of your book is an important part. You really ne to discuss with your accountant how you process the costs. Now let’s take a closer look at the models.

The cost price model

In the cost price model, all production costs (such as , design and printing costs) are first add together. The sum of this is divid by the print run and then multipli by a margin, which is usually +/- 500%. Finally, 9% VAT is add to the unit price that rolls out there, which must be paid to the Tax Authorities after the sale.

Furthermore, a margin of 45% usually goes to the bookstore. Do you self-publish your book? Then the rest is yours. Does a publisher publish your book? Then you receive royalties, usually about 10% of the net sales price.

Price perception

Determining the price of your book is more than a simple calculation. It’s part of your book. A book that is four times more expensive than the average book in the same category will come across as very different from a book that costs less than a tenner. The price also influences not only how people see your book, but also how much commitment they have to do something with it.

It is often smart to choose the same price category as the books you want to be among. With that you say that your book is also ‘that kind of book’. Or go above and beyond to show that your book offers more value than the rest. The trick is to find the balance between what you want your book to radiate and yield, and what consumers expect from your book and are willing to pay.

The funnel book

You see it more and more often: a book like tiny offer . In other words, an accessible entry-level product to get people into your funnel. The first step is often collecting data, for example to expand your mailing list.

With regard to price perception, I just wrote that a cheap book is taken less seriously than a more expensive book. Nevertheless, the funnel book is extremely popular. The reason is very simple: a book of a few euros is bought much sooner than, for example, an expensive training and even earlier than an average-pric book.

The chance that someone will also say yes to your follow-up offer after a yes to your book is real, and in any case a lot higher than a yes to an advertisement with your most expensive product or service. But why on earth would you have a book print? Wouldn’t it be better to use a fre ? The short answer is no. The market is completely saturat with free e-books. You have certainly experienc that the quality of a free e-book is not always high. Sometimes there is a big pill on the images on social and then in reality it turns out to be a crappy PDF of 6 A4 pages with information that makes you think: ‘My grandmother remembers this’. The tendency to give us an email address in exchange for a free e-book is therefore diminishing.

Have your book print

There is just something magical about a book, regardless of the price. Something in print is true, and someone who has a book to his name is consider an expert. You don’t just throw a book with the old paper. It’s valuable.


Make sure you are always honest about the price. Free should really be free. You may only use the word free or free of charge if you only charge the ‘unavoidable costs’ for collecting or sending the book.

Now that you know how you can earn money with your book, I wonder if you will start writing your book immediately after reading this article? I’ve also dream of my own book, but I’m a bit VP R&D Email Lists disappoint with all that is involv when I read ‘Het Bestsellerboek’ by Meindersma and De Wit like this. I believe that in the Netherlands we should see the business book primarily as a smart marketing tool. That’s fine, but then I’d rather write articles on Frankwatching.

Chief and VP of R&D Email Lists

About ‘The Bestseller’s Book’

What did not disappoint me is ‘Het Bestsellerboek’. I have to admit that I start reading with some skepticism. How much can you say about writing a bestseller? Quite a lot, it turns out. It is an accessible book with a lot of valuable information about everything that is involv in writing a book. A must if you are considering writing a book yourself, but between the lines there are also marketing tips that are useful for every entrepreneur. So don’t be put off by the title.

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