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Matt G. Southern SEJ STAFF Matt G. Southern June 28, 2021 ⋅ 3 min read 335 SHARES 3.0K READS YouTube’s 5 Tips to Help Smaller Channels Grow YouTube shares five pieces of advice aime at smaller channels looking to build an audience and channels just getting startd for the first time. The tips are presentd by Rachel Alves, YouTube Product Manager, and are informe by what she’s seen in her past four years of working for the company.

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Part of her job at YouTube is to understand why some channels are able to grow and sustain an audience, while other channels’ audiences decline over time. Alves says she’s analyze thousands of videos during her time with YouTube. These are the top five things she’s learne about growing a channel. 5 Tips For Smaller YouTube Channels Build your channel around an audience Alves encourages smaller YouTube creators to design their content around people. Think Estonia Mobile Number List about who is watching the channel, what they’re intereste in, and how their interests are likely to change over the course of six months to a year or longer. Design content strategies around people and their interests.

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Adjust those strategies as peoples’ interests change. “And remember that you nee to do two things in order to grow. You nee to attract new viewers, and then you nee to keep those viewers coming back to watch more.” Find your niche With more content than ever on the web it’s getting harder to stand out. Alves recommends looking for underserve, niche categories and going after gaps in the market. Either make something better than what’s already out there, or make something different. Watch lots of videos Content creators are advis to watch lots of videos, similar to how a business owner would keep an eye on their market with continuous research.

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