Digital Marketing Strategy on TikTok for SMEs

In 2011, Snapchat was the application that, with its ephemeral b2b email lists usa, was a phenomenon among the youngest. Until in 2016, due to the copying of some of its tools and the growing competition from Instagram and its Stories section. Its decline began. And later, others like Facebook , Twitter or LinkedIn have also been incorporating this type of content to their respective platforms. This 2021, a decade later, the new candidate to be among the Top 5 of the main digital platforms is TikTok. And it does so with a new short video content format of 15 seconds. Will he get it? Or on the contrary, will it be cannibalized by the rest of social media? Time will give us these answers. In the meantime, let’s take advantage of the current pull of this social network for the benefit of our business with a digital marketing strategy on TikTok .

What is TikTok?

Very briefly, we can say that TikTok is a short video format application that allows users to create and share 15-second posts on any topic . As you know, this platform is based on the same type of content as Musical.ly. But unlike the latter which focuses on lip syncing to music, TikTok also offers a wide variety of sounds, song snippets, filters, and special effects to apply to your creations . In addition, it also allows you to directly add short videos created from your mobile. Added to all this is the possibility for users to record their reactions to videos and share them. And just like Instagram did back in the day, TikTok alerts you when you’re on the app for more than two hours to maintain a healthy relationship with technology.

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TikTok in statistical data that you should know…

According to the 2020 Social Networks Study by DV Leads Spain , the most conclusive data on TikTok in Spain are the following: It was the social network revolution of 2020 . It is the platform with the highest growth in notoriety . It went from 14% in 2019 to 53% in 2020. Along with People, TikTok is the social network that has increased its visit frequency the most . It is one of the best rated social networks, with a score of 7.7 . The average time a user spends connected to TikTok is 1 hour and 22 minutes. Ahead of Instagram, Facebook or Twitter. It is a network that stands out among those under 40 years of age and among the female profile . Before, it was perceived as youthful and musical and its main audience was. Generation Z (between 16 and 24 years old).

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