Digital customers are challenging companies to serve them through more channels and in more ways than ever before. In these times of social distancing, it may come as no surprise that younger generations expect their favorite brands to evolve these experiences they’ve taken for grant. Their virtual involvement stands or falls with it. For example, 77% of Generation Z believe that companies should offer new ways to purchase existing products and services as a digital alternative to the traditional way. This desire for innovation and expand channels gives us a fascinating insight into customer expectations of the future.
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Dutch consumers make more use of all kinds of data-driven digital channels than the global average. 94% choose email most often, follow by telephone contact, web chat and online service, and online portals and knowlge databases. Image of the insights found in the State of the Connect Customer report, 4th ition. If you don’t want Greece Email List to be left behind as a brand in the Netherlands, you will have to keep your finger on the digital pulse as channels continue to evolve and offer new online opportunities for the digitally savvy Dutch consumer. Interestingly, while customers have a strong preference for digital, variation remains as important as ever.
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Customers worldwide still consult an average of nine channels to view collections, obtain advice and make purchases. 4. Digital customers want to know what your company stands for You know your customers, but they in turn want to know your company โ they want to know what it stands for. The world around us has chang DV Leads in many ways and so have the criteria customers use when choosing a brand. The values โโof a company influence the acquisition and retention of customers. Therefore, when planning your communications, you should also consider how, where and when your company expresses its views on social engagement, economic and racial inequality, and the environment.