Team brainstorming

Establishing your style and expressing it in the form of a graphic charter requires knowing your brand identity well.It is even essential and the first work to be done. There are 4 key elements to consider when defining your brand image: Your mission and vision  : why was your company created, what is it heading towards? Persona  : Who is your target customer? What does it look like ? Why do they buy your products and/or services? Your personality  : How do you stand out from your competitors? Are you more trendy than them, or on the contrary more traditional? Your values  : this is the most complicated message to convey. Because, to federate your teams and your customers, your values ​​must be easy to express with few words.

By answering these 4 questions

highlight 5 or 6 adjectives that define your business . Thus, you define your visual identity but also the tone given to your texts. My advice : be careful not to fall into formalism and acute meetingitis when creating your visual identity! Sometimes a simple intuition is enough if it is shared by the majority of the group.

For example, do you know how the choice of the India Phone Number List apple was made for the Apple brand? Steve Jobs let the mystery hover until the end.

However, co-founder Steve Wozniak makes the following assumptions:

  • Steve Jobs spent half his time on a fruit farm in the company’s early days,
  • And their direct competitor was Atari. And who is just ahead of Atari in the directory (alphabetically)? Apple! CQFD!

Write your graphic bible and stick to it

phone number list

Concretely, the graphic charter is a document of a few pages which lists all the rules necessary for the publication of ALL your content  :

  • Whether on the Internet: social networks, website, newsletter…
  • In paper: letterhead, business card, flyers, sales brochures, stand totem…

All communication media must be DV Leads  stamped with the colors and style of your brand.

It’s a guarantee of professionalism, quite simply.

Of course, the graphic charter is not everything.

The image of your brand must also be found in: The graphic elements and the type of photos, The tone you give to your texts, The narrative hook or the story you are telling. Digital Mark

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