HubSpot (or any other CRM) centralizes all the data associated with your prospects and customers. This database is of enormous value to your business. Losing this data to a hacker is a real disaster for your business! Generally speaking, I have given you a method to generate passwords that are easy to remember but very […]
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What is the purpose of securing access to your data
There you go, we’ve gone through many tools and methods to secure access to your data and protect your business. Whatever the tool, I recommend that you follow these 4 principles: Do not easily assign rights that impact the work done by others (modification and/or deletion), Limit users whose actions may have an impact on your […]
User management is not fixed
In addition, as a business manager, the GDPR requires you to protect the personal data of your customers . It is now your legal responsibility to properly protect your access and data! Indeed, with this new law, your customers can turn against you in the event of hacking. Be careful when giving access to all tools that […]
Secure access to your online advertising managers
Until now, the consequences of poor access could be annoying but without affecting your cash flow. The situation is different with advertising platforms. Giving certain levels of access to your employees is like giving them your credit card with your PIN code! An incompetent (or even ill-intentioned) user can easily spend money unnecessarily by running […]
Search Console are more or less technical
Complementing Google Analytics, the Google Search Console is the health center of your website. It’s the equivalent of a check-up by Doctor Google! To get a clear view of the problems on your website identified by Google, regularly review the recommendations of your Search Console. Some errors reported by Search Console are more or less technical. […]
Spend as little time as possible with all your tools
This is for example the case with #audreytips: A team takes care of our accounts on Google Ads, Facebook, LinkedIn Another manages WordPress, Twitter, Mailchimp, Google Search Console, Analytics In addition, we also share access to some of the tools with the rest of the team to help us on this or that point. finally, our […]
Securing access to your data and protecting your business
Every contractor wants to protect everything that took years to build. And this logic also applies to your company’s website and your Digital Marketing. Protecting your data and access to your main tools is crucial! Laurent is in charge within the #audreytips team of securing our activity. Indeed, he is a “fanatic” of the process and of […]
How much does an e-commerce site cost
Depending on the content of your online store, your budget can be doubled. The cost essentially depends on the degree of complexity of your project and the platform chosen (Shopify, WordPress, PrestaShop…). For a simple e-commerce site, count between 1,000 and 5,000 euros. For a more sophisticated sales site, plan a budget of 20,000 to […]
Which host to choose for your e-commerce site
Global e-commerce sales have increased due to the pandemic and foreign buyers have had a glimpse of the services offered by small French online shops. Although it is not expected to grow at the same pace, the global market is ready for business. If you are unable to access the global market, it may be […]
Which preferred CMS for an e-commerce site
If your store waits until the end of the pandemic to react, it will be too late. The pandemic has changed the way consumers shop and has led to a boom in online stores. Around the world, consumers have started buying things they have never bought online before. That’s excellent news ! Take advantage of […]
Many businesses use Facebook and Twitter
Although search engines and technologies are constantly evolving, some basic elements have remained unchanged since the very beginning of SEO. In particular, here are the 9 too common mistakes not to make in SEO and some additional tips if you use Shopify . in a way to keep potential customers on the social media platform, without directing them […]
Conclusion on practical actions for your digital strategy
First of all, and you will have understood it through this article, the biggest part of your 2023 digital strategy is based on good preparatory work. This work itself based on the lessons of your 2022 strategy. Secondly, the pillar of all your strategic actions is indeed the persona you are targeting. Whether internal or […]