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But consider this — until now, sixty seconds was the standard across all major social apps. Facebook and Instagram stories are limite to sixty seconds, as are Instagram fee posts. Instagram Reels can only be 30 seconds. YouTube Shorts and Snapchat stories are cappe at a minute as well. TikTok is an outlier with its new three minute video length. This could shake up how people use the app and potentially lead to content that can only be found on TikTok.

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Previously, users could record one video of sixty seconds or less and share it across all social meia seamlessly. Subscribe to our Newsletter Get the latest SEO & search marketing news conveniently into your inbox. ADVERTISEMENT That’s not possible to do now with a three minute video. However, creators can take advantage of the adde length and Germany Mobile Number List make longer content just for their TikTok audience. If that’s the route creators choose to go, users may find themselves with a wider variety of content to enjoy, and a reason to open TikTok versus other apps. All of that is to say a small change like increasing video length could lead to larger, indirect changes.

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What will a viral, 60+ second TikTok video look like in the future? That’s something an innovative creator out there will have to figure out. It’s going to be interesting to see what creators do to hold viewers’ attention for longer than a minute. TikTok echoes this sentiment in its announcement: “With all the ways our community has rdefine expression in under 60 seconds, we’re excite to see how people continue to entertain and inspire with a few more seconds – and a world of creative possibilities.” Longer TikTok videos have been in testing with a limitd number of creators, so it’s possible you may have encounterd one already. This feature is rolling out to all users over the coming weeks.

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