Most relevant, lowest price, highest rating, fastest delivery, just make it up. That’s all possible. It is especially important that it is made clear what exactly this ranking is.
If you can choose between different rankings, for example with a drop-down menu, then you actually already comply with that information obligation. If only one list of results is shown, without it being possible to change it by the consumer, it is important that it is stated on the basis of which criteria the order of the results has been determined.
This arrangement only applies to the sales platforms themselves, not to external search engines such as Google.
3. Ads must be recognizable
Of course you can pay to be at the top of the list of sellers. Whether that is in the search results or standard with the product itself. That’s fine too. But it must be made clear that it has been paid for, so that the consumer can recognize it.
That is fair for competing sellers and Accounting Directors Email Lists for the consumer. This way the consumer cannot accidentally get the idea that the former seller is also the best. That is not necessarily the case.
Is it not only about paying for a position in the lists, but also about advertisements? They must of course also be recognizable. Actually, that’s not a new rule. This has always been necessary. It has now only been clarified for these types of advertisements, so that there can be no misunderstanding about it.
4. Who is responsible for what?
In addition to the confusion consumers can have about where they bought something, often comes the confusion about where to get their rights if something goes wrong.
That is why from now on it should also be clearer who bears which responsibilities. After all, the consumr pays , while an agreement is also entered into with the third seller. If the two then also refer to each other when the consumer wants money back, then there is of course a problem. That is why good agreements must be made between the platform and the third-party seller about who is responsible for what and this must be communicated well to the consumer.
sometimes closes third-party web shops on their own platform, because nothing has been sold for too long. Doesn’t seem like a crazy arrangement at first glance. But if this seller sells products that also sells itself or where there are several sellers, then it is perhaps not surprising that few are sold at others. always puts itself at the top.
These new rules in any case make it more transparent that always gives itself priority over other sellers, even if there is no objective reason for this. The competition is becoming fairer and more transparent. And it also becomes clearer for the consumer from whom they buy and why a certain seller is mentioned first, so that a more conscious choice can be made