Profession PR manager: what is the salary of a PR manager and what you need to be able to do

A PR manager is a specialist who is responsible for external communications of a company. Bbrand or product communicates with the media. Monitors what customers say and write, and how the company is presented in social networks. A PR manager is a specialist who is responsible for external communications of a company. Brand or product: communicates with the media. Monitors what customers say and write, and how the company is presented in social networks. The first PR managers appeared at the beginning of the 20th century in the United States, when Harvard first opened a recruitment for training in this german phone numbers. The heyday of popularity came in the 30-60s: it was then that. American companies began to actively hire PR managers for work. In this article, we will tell you everything about the profession of a PR manager and how to become one.

PR manager – who is he and what does he do?

The work of a PR manager partly overlaps with a marketer. He also promotes a product, brand or public figure, but uses other tools. The main goal is to improve the reputation. Create a positive environment and associations around the product, company or person. Unlike advertising, marketing and promotion managers. A PR specialist achieves his goals and KPIs primarily through non-commercial methods or with minimal investment. How they are perceived by the target audience and how it can be improved. Development of a PR strategy: main goals and KPIs. Directions and tools for achieving goals. A plan for publications and mentions, ideas for events and collaborations.

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Required skills and qualities

Stress resistance: you need to be able to organize large events and coordinate the work of dozens of performers, strictly observing deadlines. Mobility: PR often has to move, while constantly staying in touch. Deep immersion in the product and the market: you need to know the history of the company and production technology well, follow the news and be aware of all the trends and newsmakers in the industry. Erudition: A PR manager must be well-read and knowledgeable in a variety of areas, as he often speaks on behalf of the company. Impeccable literacy: the ability to accurately, concisely and without errors formulate one’s thoughts. Responsiveness: sometimes events happen quickly and unpredictably, and the PR manager has to react to DV Leads. Sociability. You need to communicate a lot and maintain constant contact with a wide range of people who directly affect the result of your work.

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