A good Haters Strategy must be well analyzed and mlm genealogy leads to avoid situations that endanger the corporate image of your company . Therefore, before responding to an attack, it is necessary to carry out the following steps in the Haters Strategy. As we have already seen, not all haters are bad. It is important to know how to differentiate between critics and enemies. Constructive criticism should be seen as a way to grow and improve. While offensive or harmful criticism only seeks to hurt intentionally.
Identify brand weaknesses
All people and brands are not perfect. There is always some weaker flank on which any adversary can affect us to harm us. Therefore, it is necessary to be very clear about the weaknesses of our company. And of course, work hard to try to minimize them or, if possible, solve them. Otherwise, it can be a focus on which a crisis can arise.
The next thing you should be very clear about is the scope of the criticism . To do this, it is necessary to thoroughly define what you are going to consider as mild, moderate or serious criticism. And so, based on its severity, establish the response strategy .
Define the response strategy
First of all, it is important to decide what the response hierarchy will be within the Haters Strategy of your business. Next, the attack response strategy must be created. That is, prepare the type arguments and counterarguments that will be used for each group of criticisms. The roadmap of the Haters Strategy is to define the action protocol .
Basically, define the way in which the responses to the different types of comments with constructive or destructive criticism, conflicting questions or comments with insults, among others, will be managed. Another big step, before responding to criticism, is to know your limits and protect them. You have to be very clear about how far you are willing to go in the face of accusations or criticism from your detractors . Remember that defending your business should be your priority.