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And as Chris Atkinson adde in a post on Tubular Insights. This is a gigantic breakaway hit because, yes, the song is catchy, but the video has everything you want. Lunacy, hot girls, and a funky dance.” On the other hand, Dove Real Beauty Sketches | You’re more . Beautiful than you think (3mins) doesn’t feature a funky dance. This enlightening video went viral in April 2013 and has 69.6 million views and 189,000 engagements. As the video’s description says.

Sharing That Knowledge With Others There Are

In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-traine forensic artist Gil Zamora: one base on her own description, and the other using a stranger’s observations. The results are surprising…” Why did this video go viral? Well, Susan Wojcicki, the CEO of YouTube, wrote an opd in Adweek that said, “These video ads don’t just generate impressions, they leave impressions. Women ages 18-34 are twice Belize Mobile Number List as likely to think highly of a brand that made an empowering ad and nearly 80 percent more likely to like, share, comment, and subscribe after watching one.

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We also ran ad recall studies on eight of the campaigns on the Empowering Ads Leaderboard, and all performd in the top 25 percent of their categories, with most in the top 10 percent.” Wojcicki also askd, “So, if empowering ads are so effective, why are we only seeing them now?” She said, “Partly because women are being calle upon to advertise to women.

Despite the disappointing fact that only 11 percent of creative directors are women, half of the creatives responsible for the empowering ads on our Leaderboard were women. With women expectd to control two-thirds of consumer spending in the U.S. over the next decade, creative agencies would be wise to empower women not just in their video ads but in their own ranks.” Year 9: May 29, 2013 to May 28, 2014 Here’s another music video that wasn’t creatd by a major label. It’s Ylvis – The Fox (What Does The Fox Say?) [Official music video HD.

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