With the arrival of Social Media , such as Twitter , Facebook , Instagram , Pinterest , etc., the path of a new form of relationship between companies and customers began. From that architect mailing list on, customers expect a Real Time Marketing Strategy from their brands. And as a consequence, users seek to obtain an instant brand value , specific and personalized to their preferences and tastes . In this article I want to explain in detail how to implement Real Time Marketing (RTM) strategies so that you can take advantage of the latest trends to boost your business and improve interaction with your customers. So, without further ado… Let’s get to it!
What is the Real Time Marketing Strategy?
In a simple and very summarized way, we can say that the Marketing Strategy in Real Time RTM consists of the interaction with its users instantly based on the information that is available about them and the news that is happening at a certain moment . In short, it involves listening and anticipating the needs of your customers to react in real or near real time through relevant messages.
What are the key elements in the Real Time Marketing Strategy?
It is a strategy that focuses its action on quick and timely DV Leads to situations that are occurring at that very moment . They can be breaking news, customer actions, events or trending topics of the moment. Today, users are more demanding than ever and need immediate answers. Instant means of communication such as email, SMS, video calls or social networks make Real Time Marketing necessary. Therefore, far away are the marketing campaigns carefully created and with schedules and deadlines planned long in advance.