For Inclusive Communication


First of all: naming a weakness or disadvantage makes Jordan WhatsApp Number List every message(s) credible. Simply because you show honesty and make yourself vulnerable. You don’t make things more beautiful than they are and don’t build castles in the air.

Faster Than Ever

The Tax and Customs Administration did this cleverly Jordan WhatsApp Number List with the slogan ‘We can’t make it more fun. It’s easier.’ This honest and now historic slogan was conceiv in 1993 by advertising maker Martijn Horvath. Why (h) honest? Because Horvath allows the negative image of the tax authorities to be follow by a positive element. Now, this example shows how by naming the weakness you work on your credibility, after which an advantage immediately Jordan WhatsApp Number List  gains more value in the unconscious brain.

Jordan WhatsApp Number List

Physical & Mental

At the same time, this example from the Tax Jordan WhatsApp Number List Authorities does not contain the word but. But in slogans A slogan that does contain the word is one from the advertising agency PPGH/JWT for the soft drink brand Rivella: ‘A bit strange, but tasty.’ Because fair is fair: a pure natural product from milk, transformed into a sparkling golden-yellow Jordan WhatsApp Number List refreshment, that took some getting used to for the Dutch consumer. Under the leadership of this slogan, the Swiss staff conquered territory in the Netherlands.

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