The title tag and meta description are basic but essential elements of SEO. And because Google tends to use meta tag content to generate snippets, they can directly impact searchers’ decision to click through to your website. But if you think you can just write whatever you want in your pages’ metadata and search engines will show it verbatim in the SERPs, you have something else to come. Search engines can extract any text from your web pages because they might think it’s more relevant and display that text in the snippet instead. However, there are certain rules that will help you get the most out of your tags when it comes to promoting your website.
Title tags can impact page rankings
Similar to a business card, title tags and meta descriptions store data about the content of your pages, and when the time is right, share that Cayman Islands Phone Number List information with search engines and people. And if you want to please both of you, you just can’t ignore meta tags. Let’s see why metadata is important in SEO and how to use it correctly.
6 rules for writing the perfect page title
If multiple pages on your website have the same title tag, search engines and searchers will be confused. Think about it: if you write the same title tag for several of your web pages that cover different topics (they may be about the same topic, but answer different questions), searchers won’t be able to tell them apart. and decide which one matches their specific search intent. In such cases, Google will display a different title in the SERP by extracting a piece of text from your content that it deems more relevant to the searcher’s query. But the text that the search giant, or any other search engine, pulls up may not be appealing enough to get people to click on your web page.