This theory is based on the assumption that the need to complete each of these levels motivates the human being to fulfill them . Consequently, that search is what will accountant email list his actions. That dissatisfaction pushes people to seek to complete the next step and defines their way of acting. The most basic needs will be more instinctive while the higher ones will require more motivation and will depend on each individual. It also assumes that humans have an innate desire to achieve self-realization and therefore, as far as they can, they will try to climb this pyramid in search of fulfilling their goals . For example, a person is not going to take care of having a good reputation in front of others if he does not first meet his physiological and security needs.
How to Use Basic Necessities in Marketing
Being clear about the basic needs of the human being, we can continue to delve into the subject to link it to the business world. Understanding what is behind people’s behavior can help you better understand a consumer. It is possible to use Maslow’s theory and apply it directly to a product and marketing strategy. How? A brand can make its product directly appeal to one (or more) of these needs in a relevant way and thus create a stronger connection with its consumers.
Tips for applying Maslow’s pyramid to marketing
Design the branding of the business seeking to build a brand dedicated to a certain step of the Maslow pyramid. Take the case of a car that stands out for having an audio system of the latest DV Leads or speed. There the focus is on the needs for recognition and affiliation, to belong to a specific status. Knowing in depth the product or service you are offering allows you to analyze and understand what needs it may be covering. The marketing strategy of a food brand, for example, is not only oriented towards satisfying the physiological need for nutrition. It can also fulfill the need for security, if it is something healthy.