Hosting Videos On YouTube Vimeo

YouTube will also see the most investment from video marketers in 2022, with 27% investing more into sharing videos on YouTube than any other platform. On top of that, over half of those who don’t use YouTube for sharing videos will do so for the first time in 2022.

3. Facebook

Facebook is by 60% of video marketers when sharing marketing videos (at 2 for usage with Instagram), though it comes in 4th for ROI, engagement, and lead generation.

 

35% will invest in sharing videos on Facebook for the first time in 2022 and 16% of video marketers will invest more in sharing videos on Facebook than on any other platform this year.

4. TikTok

While TikTok has the 3rd highest ROI and comes in 2nd for engagement, only 35% of video marketers currently share videos on the app, and just 20% plan to start for the first time in 2022.

 

Which social media channels have low video performance?

Reddit, Tumblr, Twitch, Snapchat, and Pinterest are consistently the worst channels for sharing marketing videos and will see the least investment from video marketers in 2022.

Another consideration when sharing videos  Wuhan Mobile Phone Number on social media is whether you will pay for ads or share your content organically. Let’s take a look at which video marketers are using.

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Should you use paid or organic video posts on social media?

55% of video marketers leverage a mix of organic and paid content when posting videos on social media, while 24% use organic only, and 21% use paid only.

 

Now that we’ve looked at how marketers are sharing their videos on social media, let’s compare two of the most common platforms for hosting videos – YouTube and Vimeo.

We asked video marketers who use both YouTube and Vimeo to compare the two, and not only do 78% of them say YouTube is more effective for reaching their overall business goals, but YouTube is far superior in every category.

 

Vimeo comes close to being as effective as YouTube for privacy options, storage, video/audio quality, and video player customization, but still lags behind or is considered about the same as YouTube.c

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