Have Conducted Research

All in all, a great project. It is doable, but requires some time and effort. In addition to linking the accounts and product feeds, you also have to make sure that your products really stand out. This often requires optimizations to the products in your webshop. Depending on the size of your webshop, this can take a lot of time. Well, then you also have something! As far as I’m concerned, Google Shopping is here to stay and increasingly important in the (beginning) orientation of the potential customer.

7 tips: How do you get the most out of your Google Shopping?

  1. Provide a striking and clear photo. Your product should be eye-catching for the best CTR.
  2. Provide clear SEO terms that also provide search results for generic or long-tail terms. Think of the general search for products without a clear article name or a specific title with type numbers for TVs.
  3. Provide a clear description and as many fields as possible in your product feed.
  4. Choose a clear division in your products (based on product groups, sales potential, margins or something else) and don’t show everything in the big heap.
  5. Test with Smart Shopping/Performance Max campaigns for any increase in results.
  6. View the data of your product groups such as benchmark CPCs to see if your bid is right, impression percentages to see if you are being shown well and benchmark CTR to see if your products stand out.
  7. Duplicate your campaigns to Bing Ads to increase your reach.

To ask? Let us know in a comment below this article. I’d be happy to help you!

In a labor market where the ‘war for talent’ is raging, the reputation of your organization is more important than ever for the recruitment of top talent. Good employership is the weapon against staff shortages. It ensures higher involvement, less stress and more happiness at work among current employees. But not only that. You are also able to position yourself as an attractive employer for potential new employees. And that makes recruiting new staff in this market just that little bit easier. But what exactly does good employment mean? Where do you start? And how do you ensure that you position your organization as an irresistible employer in the labor market? You can read it in this article!

 

What is good employership?

Back to basic. Good employership means that an organization creates a healthy and safe working environment for employees. In concrete terms, this means that you take employees into account, treat them equally and ensure trust and safety in the workplace. This nd applies to every organization.

But being a good employer goes further than just these basics. Organizations that manage to attract staff without any problems in this labor market, go the extra mile. They put their employees first and listen to their needs and wishes.

4 examples of good employership

Unfortunately, there is no formula for success to become a good employer. This differs per organization, because you simply have different visions, values ​​and people. The success lies in finding the match between the core values ​​of the organization and the people who work there.

But what else can you offer employees besides a good salary, a nice workplace, nice colleagues and team outings? Do you really have to put that slide in the office as an organization? Or offer everyone a lease car?

No. In addition to a good basis for primary and secondary employment conditions, the less concrete aspects of a healthy Engineering Directors Email Lists working environment also play a major role in being a good employer. These are not always measurable in figures, but are anchored in the organizational culture and form a feeling among the employees.

Engineering Directors Managers Email Lists

Also rea

A number of characteristics that good employers meet:

1. Eye for the ideal work-life balance

It is generally known that a good work-life balance makes a positive contribution to happiness at work. And this balance has gained momentum, partly due to the pandemic. We see that (partial) working from home is still a norm in many organizations. Both the workplace and the working hours can be arranged flexibly.

While one employee works well from 9 a.m. to 5 p.m., other employees need more freedom to pick up some work in the evenings or weekends, for example when the children are sleeping. Like Marieke in the example below. She works at a municipality, where the 9-to-5 mentality is one of the prejudices. By aligning her working hours with her private agenda, she also surprises customers:

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