Trust Ranking Overview
Especially since Google’s introduction of EAT (Expertise, Authority, Trust), trust continues to become an increasingly important ranking factor. In this article, we’ll cover everything you need to know about Google’s trust signals …
The central idea is that Google relies on a range of “trust signals” that help gauge the legitimacy and authority of a website’s content and its creator. A small number of these fundamental confidence signals are ones over which we have direct control, which is what we will discuss in this article – so let’s give in immediately. 3
Here’s what we’ll cover
The effectiveness of linking to trusted external resources can help your content rank.
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Whenever you launch a new website, building these websites is absolutely essential these days – without them search engines won’t consider your site trustworthy and neither will actual readers:
Your About page Who are you? Who runs the site and why do you have the power to share your industry expertise? 1 Conducting Competitive Analysis – The Ultimate 2020 Guide
Your About page is your opportunity to shine – don’t hide behind a logo. People like to see faces. Who is on your team, what role do they have, and where can people follow them on social media? Use this opportunity to show how you are different from your competitors while gaining Google’s trust at the same time.