Every day marketing grows and transforms, if it were not for this evolution, most of the companies that do business today thanks to digital us buyers list would not even exist. Luckily, there will always be someone who sees further. Whose idea will substantially improve the way marketing works and how sales are made on the Internet. Flywheel was born as one of these ideas. Although from a strategy well known to all such as inbound marketing. It is a more modern technique that improves the user experience and its loyalty.
What is the Flywheel?
To understand a little more what it is and how it works. It is necessary to rethink the structure of the sales funnel. Since everyone knows how the philosophy of inbound marketing works. It is a strategy that is divided between a beginning and an end, which consists in the following. But what happens after that? The process starts again, something that can generate a high cost for the company. In fact, the creator of this new methodology, who is nothing more and nothing less than the CEO of HubSpot, Brian Halligan, assured that attracting a new user can cost more money and effort than investing in an old client.
Differences between the sales funnel and Flywheel
The differences that exist between the traditional sales DV Leads and the flywheel go beyond just the investment cost, so when incorporating it into the company’s marketing strategies it is important to take into account what techniques need to be improved or replace for best results. Some of the most notable differences between these two are as follows. The funnel is designed to be used only once, it literally works like a funnel, the client passes from one point to another, causing the company to have to make an effort to attract a greater number of visitors to meet expectations. But in the case of applying the Flywheel, it does not matter if few users are attracted, since the purchase experience will be generated more than once. Thus, reaching the objective of the campaigns in a faster and more profitable way .