Facebook Dynamic Ads: Opportunity Overview

With dynamic ads, you can re-touch a user, suggest alternative products from stock. Resell, or remind you of a product that was previously left in the cart. Why is this needed? We tell in the article. Dynamic ads “catch up” with the user in social networks in the form of catalogs. With goods that he viewed earlier. It is easy to set up – ads can be made according to a template that will be automatically filled. With images and product information. So, eliminate the need to create thousands of separate ads. Today we will talk about the german phone number online of dynamic advertising and what areas of business it is suitable for.

Brief educational program

With dynamic ads, you can re-touch a user, suggest alternative products from stock, resell. Or remind you of a product that was previously left in the cart. Why is this needed? Let’s look at an example: you launched an ad, the user went to the site, got acquainted with the product catalog, but did not convert. For example, left the product in the cart and closed the site. Facebook algorithms allow you to customize ads so that users come back and take the targeted action – go to the site, add the product to the cart or buy it. To start the process, you need to upload a product catalog and set up ads according to the template – the system will find the right audience and advertise products that are relevant to them.

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On what platforms is it shown

Dynamic ads are shown on Facebook – in the feed, right column and Marketplace, on Instagram – in the feed and stories. For example, a visitor who views a website on a computer and then goes to a mobile device will also see ads on Facebook, Instagram, Messenger, and the Facebook Audience Network (mobile apps). Dynamic ads can be created in single image, carousel or collection format. To learn more about design requirements and creative options for ads, see the Facebook Ads Guide. What do you need to show dynamic ads? To run dynamic ads, or work with targeted ads in general, you need to create a Business Manager DV Leads. The Facebook pixel and SDK is the code that logs events on your site and helps you track and optimize the audience of your Facebook ad campaigns.

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