Starting a podcast isn’t that hard. Keep him going, says Rutger Steenbergen in his book ‘ himself, most of them out of pure enthusiasm and without a clear goal. He kept this up for about 5 episodes and then he stopped, because it was too little.
This was exactly our first experience at RVO. We also started one of our first podcasts (Patent Podcast, in which we talked about patents on the basis of innovative inventions) with fire, but without a well thought-out plan – and after 4 times we had to go back to the drawing board. It took a long time before we released the 5th podcast. I was therefore very curious what his advice was: how should it be done?
Step-by-step plan for your podcast
In his book, Rutger distinguishes 4 steps for successful podcasting:
Determine your goals and message, the people you want to reach and the content of your podcast. All elements are important: choose a good, recognizable and findable name and find suitable music/sound effects for your podcast.
For example, I am a fan of the podcast ‘The fire in the country house’. Not only because of the very exciting story, but also because of the beautiful music that I continued to listen to afterwards. A good, eye-catching thumbnail can also help attract listeners. Before you start, Rutger recommends summarizing everything in a pitch. Describe the characteristics and (target) goals of your podcast. If doubt strikes later, read or listen to your pitch again, then you know what you are doing it for.
Now that the prep work is done, you’re probably eager to get started. Good preparation is also essential here. Always make a good run sheet, Rutger advises: this provides peace of mind and structure.
Then write a strong introduction, you want to stimulate your listeners and give them a sense of urgency. Get straight to the point and state the benefits of (continuing) listening, otherwise they will quickly Payroll Directors Email Lists drop out. Rutger also tells you which equipment you need, which recording technique and editing software.
To share your podcast you need an RSS feed and hosting space, both of which you can get from a podcast hosting company. If you’re starting out with podcasting and aren’t sure yet how you and your listeners like it, Rutger recommends Anchor. This is simple and free, so you can experiment with ease.
If you’re on the right track, you can always make it a little better. Then ensure good online findability by optimizing your podcast for SEO. Include strategic search terms in the titles and descriptions, for example with the help such as keywordtool.io and .