I have been working in the commercial area for 16 years. And this was my first project in the area of digital marketing. The same was done voluntarily in order to connect my professional knowledge. With the knowledge acquired in the classroom. I applied my knowledge at a friend’s barbershop whose main business objectives were. Increasing the number of services, building customer loyalty and being a local reference. The barbershop’s means of communication was through WhatsApp and Instagram, buy korean phone number we decided that I would be responsible for improving and perfecting what was built and developing new strategies.
Using the SMART concept to define 3 goals for the business
I used the SMART concept, a method of setting goals that are based on 5 factors S (specific). M (measurable), A (achievable), R (relevant) and T (temporal) to define 3 goals for the business. Important to evaluate the progress of my actions. After applying SMART, the 3 goals were defined as follows. Conquer 10 new customers per month, until October of this year. Using Instagram, Facebook and Google. The next 6 months increase the follower base on Instagram and Facebook by 50%, making the brand more recognized. Have a good rating on Google; – Obtain a minimum gross return on sales of 40% in the next 6 months, using marketing strategies focused on customer loyalty. At the end of this article, it will be possible to verify the results obtained.
Conditions explored such as
fter defining the goals and the personas, I DV Leads to understand and study the main competitors of the barbershop, with the intention of verifying and knowing how they behaved on social networks, I did swot analysis and studied possible partners to strengthen the brand. Regarding competitors, the barbershop has few in the region, in all 3, with particularities among them, being: Lower prices, higher prices and a women’s salon that occasionally serves some men. Regarding the strengthening of the brand, as soon as I took over the project, the barbershop partnered with a local product supplier, which contributed to the issue of knowledge of the same.