Copywriting is a persuasive writing technique that aims to convince a target audience to take a specific action, such as buying a product or hiring a service. One of the biggest challenges for entrepreneurs who sell online is convincing their potential customers to buy the solution they offer. However, few know that there is a strategy that can help them achieve this goal: copywriting. Text that is capable of convincing users to perform a certain action is called “ copy ” . To achieve this goal, the copywriter uses the famous accountants email list triggers as a resource , that is, emotional triggers . We invite you to continue reading to learn more about copywriting and how to use emotional triggers when writing a text.
Copywriting: what is it
Copywriting refers to the set of content production practices that aim to convince a target audience to execute a specific action, such as purchasing a product or service. To do this, use persuasive writing techniques. To develop this strategy, the copywriter must write texts that arouse the interest of the reader. In the case of digital content for e-commerce, the idea is that this interest is transformed into more sales. But, over time, copywriting does not only focus on a specific action: selling. It also includes new actions that will help you connect and guide users.
Differences between copywriting
Although these three elements are part of the digital marketing DV Leads, they are different concepts. Next, we tell you what characterizes each one: Copywriting As we mentioned before, in copywriting , texts are produced based on persuasion techniques . In addition, it aims to encourage the reader to perform a certain action. For example: take a look at this banner below. This piece emphasizes the possibility of having your own online store. It also includes a form and a direct call to action ( try 30 days for free ), to invite the user to get to know the Tiendanube platform.