Communication Cx Trends

With sales development campaigns, you always write out your entire story. As soon as you have this on paper, divide this story over different contact moments through different channels. You don’t want to send 1 email with your entire proposition and then 8 reminders. The same goes for your recruitment process. Write out everything you want to share and then divide this with appropriate content over several contact moments.

If you stick to this strategy, have it executed by the right people with the help of the right tooling, success is guaranteed.

A completed playbook is a good basis for your outbound recruitment strategy. See it above all as a dynamic document that you continue to structurally adapt to the lessons you learn from your successes.

Be consistent

If you take this recruitment strategy seriously, you will reap the benefits all year round. Even if you are not continuously looking for candidates, but a number of them throughout the year, you will continue to build a valuable community. You build a relationship with potential candidates for the future, but you also work on your brand awareness . Potential candidates are often also future potential customers, so don’t lose sight of that advantage.

And finally, the most important tips to take with you before you start:

  • Make sure you make someone responsible for this
  • Do it structurally and create a constant inflow of candidates
  • Don’t send automated messages, but provide an automated workflow with a personal touch
  • A/B test with content, messaging, tone-of-voice, etc. Take the learnings with you and adapt them again in your strategy
  • hoe je marketing-accountability.


    Agile scrum, systems thinking, data science, co-creation… trends in market research come and go. Sometimes they are permanent, because in practice they prove their added value time and Chief VP Operations Email Lists again. And some trends make you wonder whether they are still about market research at all. High time for a check of the state of affairs in market research. Today’s 5 trends.

    Chief and VP of Operations Email Lists 

    Trend 1: increasingly complex issues

    The traditional approach is no longer sufficient now that issues are becoming increasingly complex. Transition issues are, for example, tough multi-headed monsters. Classic, planable control will not work then. Design thinking methods can deal with this. They help to realize change from the core of the problem. By providing issues with a new perspective, these methods break through administrative impasses.

    Knowing is more than measuring. Market research was mainly thinking in terms of cause and effect. Reality is no longer a serial process. Consumers are becoming increasingly critical and the importance of inclusiveness, sustainability and responsible business is increasing rapidly. The provides a clear picture of this increase. These developments ensure that issues that organizations struggle with are becoming increasingly complex. An eye for the environment is self-evident. More and more companies are even going a step further by making a strong statement about social issues. is becoming increasingly important


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