Digital campaigns are very important in carrying out a marketing strategy. A successful digital marketing campaign can help you grow your business marketing. Maybe you have seen advertisement posts on Facebook or Instagram quite often about holiday discount promos or product give away events from a brand . Well, both are examples of part of a digital marketing campaign. Then, […]
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Understanding SEO: How it Works, Techniques, and Benefits for the Web
If you have a business and have a website, then the next thing you need to think about is how to bring in visitors. There are many ways you can do it, starting from advertising, sharing social media and of course SEO (Search Engine Optimization). In this article, Sasana Digital will discuss Search Engine Optimization […]
Promotion Strategy: From Understanding to the Steps
Another example for a campaign idea can also be by showing the responses of customers who have used your product or service. This campaign idea can be one of your effective marketing strategies to increase sales. By displaying positive reviews from previous customers, you can fight doubts and increase the trust of your prospective customers. An example of this […]
Campaign with Influencers
Relying on influencers for campaigns is quite effective in increasing brand awareness . Apart from that, you can also bring in new audiences to be interested in your product or service thanks to the influencer. People who work in the digital marketing field usually call this campaign an endorsement, or endorsement in English . However, you need to pay a certain amount to create […]
7 Examples of Effective and Attractive Campaign Ideas for Business
What is an example of a good and attractive campaign for the target audience? For those of you who are just about to start a marketing campaign for a business… you may have encountered this confusion. In fact, you can get campaign content ideas from anywhere. It can be from reading content on the internet, viewing other people’s posts, or by […]
Google Analytics: How it Works, Functions and Features
So what can be done include: View the page on the mobile view View data from the metrics provided in the tools Make a hypothesis, for example paragraphs are too long or website speed on mobile displays is slow Create alternative website solutions for the problems encountered Off-page analysis Analyzing Off-page such as looking at […]
Determine the Cause and Solution
FAfter getting a temporary answer about what is happening on your website. What ne s to be done next is testing and measuring. The process of testing this varies bas on what you are analyzing. For example, website spe testing and SEO testing will be different. The last step is to determine the cause of […]
How to Analyze Websites, Tools, and Examples
A website allows you to collect various data such as the number of visitors, length of visit, number of conversions and so on. This can be used to determine website performance, develop an online business, website design and the content you provide for visitors. The way to optimize the data is referred to as website […]
What is Paid Promote? Let’s Understand the Benefits & Strategies!
In addition, you need to determine the channel that you will use for your campaign, whether to use organic or paid channels. Organic campaigns that you can choose for example SEO, social media, or email marketing. Meanwhile, for paid campaigns, you can choose SEM, display ads, Facebook Ads, or others. Besides these things, paying attention to […]
6 Examples of Product Branding Activities
The next thing that is quite important for you to consider in creating a digital campaign is determining your target audience or target market. To do this, one way is to build a buyer persona for your business. What are buyer personas? According to Hootsuite, a buyer persona is a detailed description of someone who represents your […]
What are Digital Campaigns? This is the understanding and tips for making it
Digital campaigns are very important in carrying out a marketing strategy. A successful digital marketing campaign can help you grow your business marketing. Maybe you have seen advertisement posts on Facebook or Instagram quite often about holiday discount promos or product give away events from a brand . Well, both are examples of part of […]
Improve Website Ranking in Local Search
Keywords such as “ac repairman near me” are often us by users to find product or service information. And according to research 80% of local search results will result in a higher conversion or sales rate. You can start an SEO strategy by creating a Google Business account and including the correct name, address and […]