Case Study Videos If you want to connect with your audience in a way that

undoubtedly builds trust, case study videos not only show viewers that they are not alone in their problem, but also help build idea that your product or service really works. These types of videos highlight real use cases and provide real proof that your business is delivering what it promises. Like testimonials, case studies can be powerful and compelling, as viewers tend to connect with the topics and imagine themselves having a similar experience. Nurture Digital shows how they helped Nike promote their events by creating premium digital content and working with influencers in this case study video: Dive deeper: * 20 pre-production tips for creating successful video content in 2021 *

How to grow your business with influencer marketing and

brand partnerships Demo Videos Demo or demo videos can give your bottom-of-funnel viewers an immersive experience that lets them see exactly how your product works and what to expect. This format uses the “show don’t tell” approach to highlight your product in use, do Norway Phone Number what it’s made for, and troubleshoot? Use demo videos to boost the brand or business trust you’ve gained so far and turn it into real product confidence! Frame.io uses this demo video to show how using them eliminates the need to use Dropbox for file sharing, Vimeo for video review, and email for communication to close the deal with new customers:

Pro Tip: Remember that the bottom of the sales funnel is your

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viewer’s last stop where they have to decide to buy or steal. With the videos featured here, you want to maintain some consistency in the buyer’s journey to continue the momentum of the videos they’ve seen so far. Avoid repeating the same videos from the first two steps, as an audience will see through your shortcut. Give them new reasons to say “yes” while reminding them why they’ve been staying up to date. Click here to download it for free now! We’ve helped Fortune 500 companies, VC-backed startups, and businesses like yours grow revenue faster . Get a free consultation Get Started on Your Strategic Video Marketing Funnel Strategy Optimizing video for your sales funnel strategy is an art and science that takes time to master.

Consider the impact of the different types of videos mentioned above to help people move through your sales funnel. Test different videos, change variables (such as order, length, or quantity of videos) as needed, and be sure to measure your sales funnel success by tracking views and partial views of your videos once that you are o We’ve helped Fortune 500 companies, VC-backed startups, and businesses like yours grow revenue faster . Many businesses like to create multiple mid-funnel videos to give audiences a range of topics that will continue to pique their curiosity and start building your business or brand as an ally. Bottom of the Sales Funnel:

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