Boulder SEO Marketing (BSM), a Denver search engine optimization company, has been implementing digital marketing campaigns with local, national and global goals since 2009. Specializing in affordable SEO packages, they help businesses of all sizes and adapt their approach to each client. , so they can help each business achieve their unique goals.
Based in California, Star Beer USA imports Nigerian lager and distributes it to bars, restaurants and liquor stores in California and Texas. Competing with brands that generate billions of dollars in revenue each year, they needed to appear on the first page of search results to attract at least some of the traffic looking for foreign beer.
Star Beer USA wanted:
- Rank higher than competing distributors on search engine results pages (SERPs)
- Appeal to an American audience
- Boost organic search traffic
- Notify beer drinkers of the availability China Phone Number of their Nigerian lager at select locations in the United States As with most BSM campaigns, the SEO agency took a multi-pronged approach to increasing client visibility. Once Star Beer USA started appearing higher on the SERP, achieving their more specific goals was essentially inevitable.
Steps to Achieve Goals
After discussing these goals bsm devised an action plan that. Would not only land them a spot on the first page. But would actually guarantee them the very first result the most coveted position on the serp.
The initial strategy included the following steps: Star Beer USA had an existing page on Wikipedia, but it lacked backlinks. BSM has them plugged in, so a single click takes readers to the company’s official site.
Next, BSM worked closely with May Odiakosa, the company’s founder, to produce high-quality content for their blog. Not only did their posts make the website more credible for search engines. But they also brought value to potential and existing customers.