Sometimes websites don’t want to endorse linked sources. And the value of the nofollow attribute tells search engines that a linked web page isn’t necessarily the one you intend to give credit to. Now it works as a hint not a directive. And is also different from some new values designed for sponsored and user-generated content. But let’s go into the details step by step.
The evolution of nofollow and other rel attribute values
Nofollow was introduced in 2005 by Google in response to the increase in comment spam: website owners left links to their own sites in comment sections on external websites or forums and ranked higher. high regardless of comment relevance and overall quality. of their pages. Bing and Yahoo also supported the idea and began to treat rel attribute values similarly.
In 2019, Google changed its perspective on nofollow links, making nofollow an index and introducing new attribute values. This means that even if the link is not followed, it can still be crawled and included in the ranking process. The new values, rel=”sponsored” are for paid partner links and rel=”ugc” are meant to be used with links left by users. They can be used separately or in combination with rel=”nofollow”:
How to know if the link is not followed
What happens in the rel attribute stays in the page code. It’s not visible to users but you can easily check if a link has attribute values. There are several ways to do thisstarting in 2005, nofollow operated. As a directive and search engines did not crawl nofollow links at all. This stopped some manipulations but did not solve all the problems with the different. Types of links and the levels of trust granted to them. Websites aim to get as many followed backlinks as possible. And that just makes sense but it’s also worth getting nofollow links because they can boost your traffic. Brand awareness rankings and other link building opportunities.