Time to get started yourself! But where do you start? Before you start, it is good to know where your organization stands now. An Employee Value Proposition (EVP) can help you with this. With an EVP you, together with employees from different layers of the organization, bring out the positive points of your employer brand. As soon as you know how your employees view the organization, you have a good basis to form a strategy.
And once you have figured out where your strong points lie, show Dutch modesty the door! We often see a lot of modesty in employers. For example, with local authorities, which are faced with an image problem. They are often fantastic employers with very good conditions, but they simply don’t know how to sell this. Don’t be afraid to put the spotlight on the positives of your organization/local government. And let your employees tell this story in text and images, so that you immediately have a piece of social proof.
Attention, attention and more attention…
Where previously customer experience was mainly placed on the plate of the marketing and sales department, today it is a way of doing things that must be embedded in the entire organization. You can only really work in a customer-oriented way if customer experience Design Directors Managers Email Lists and collecting and following up customer feedback are in the DNA of your organization. But how do you do that? The key word, or rather the key words for this, are: attention, attention and more attention.
It concerns both attention to your customers and attention to your employees. Know what your customers want, listen to them and make sure your employees really and genuinely care about your customers so that they contribute to their success. Work on awareness of the importance of a high customer experience. Even with employees without customer contact. We see this realization more and more often in many organisations, including through internal customer experience managers. They provide connection, but also continuity. Furthermore, there are of course many organizations that outsource the measurement of
Raise awareness of the importance of a high customer experience.”
Getting customer feedback and customer experience into the DNA of your organization is in any case not a matter of doing a customer satisfaction survey in between. It is an i
is a great example of how to propagate that EVP.
How does your organization make the difference for employees? I’m curious! Let me know in the comments.