How A Japanese Digital Agency Helped A Local Business

As head of the agency, Akihito Watanabe says one of the hardest parts of their job is showing clients how important SEO is to their website.

“Our clients are of course high-level professionals in their field of activity, however, they rarely understand that it is not enough to create a website to really benefit from it”.

The website audit report not only helped find all the critical errors bocking website performance in the SERPs, but also allowed the agency to communicate the importance of its actions.

Additionally, many pages were out

The hardest thing about providing SEO services is Italy Phone Number List that they don’t deliver immediate results. PPC does, but organic optimization does not. This is why communicating interim results and work progress is so important to both the agency and its clients. This case of the cosmic engine was no exception.

To show the scope of work that needed to be done in the first place and to report on the progress provided by the team, they used the Report Builder tool. Using the Report Builder tool, the team was able to create a comprehensive report on their work progress for the client in minutes, whereas previously, without the help of the tool, they would would have taken up to three days. And then, of course, it took a few hours to add comments to each section to explain to clients what particular indicators are showing.

Additionally, many pages were out of the index, meaning search engines didn’t even know about them.

2. Competitive analysis
Market and competitor research has proven to be the most effective strategy for identifying opportunities overlooked by market competitors.

Most of the traffic to their websites came from brand queries

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they created content, however, very little. Even content that wasn’t bad didn’t target any keywords, it just wasn’t optimized.
In general, the client’s competitors were not taking advantage of SEO or paid promotions. Almost the only keywords targeted besides brand queries were those identifying major services + the word “free”
How did they manage to get all this information through the competitive research tool?




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