You’ve probably encountered it before: augmented reality. Possibly via fun interactive pictures on Snapchat, to try on glasses via Charlie Temple or to see how the Nikes on the website look at your own feet.
And then the penny dropped. You also want this for your own company!
At least this is how it went for me. And with this checklist I want to let you know what the most important aspects are, to make the development of your augmented reality app go as smoothly as possible. To happen: a new privacy-friendly reality is coming through a revised European law. This makes profiling and targeting difficult, and you are more likely to face fines if you do not follow the rules. Some online publishers are already exploring the possibilities without CEO Email Lists cookies and consent. But a large part is waiting. Still, it is smart to prepare for the cookie-free future. And real, cookie-free and privacy-friendly advertising works! I will show this in this article by means of a number of examples. For publishers Community with 450,000 followers blog Academy jobs Events Knowledge base About.
Step 1. Visualize the final result
Obviously, the first step in developing an augmented reality app is to imagine what it will look like. What exactly do you want the user to do in the AR app, does it add any value to the user?
The best thing to do here is to write down for yourself in a few sentences what you want the app to do. For the Kunstchef app, this looks like this:
“With the Kunstchef app, we want people to be able to see a painting on their own wall through augmented reality, before they buy it. This way they know immediately which painting they like best with the interior and they can see in which format the painting fits best on the wall. In this way, the customer has an optimal experience and we avoid returns of the paintings.”
What features does the augmented reality app have
The second step is a very important step that I didn’t think about well enough in advance when developing the app.
What should people be able to do with your app? Soon you will think of the primary goal that you just visualized in Step 1. But now is the time to really think about what more you want the app to be able to do. For example, at Kunstchef I gradually found out that it is much better if the app can do more than just place paintings on the wall.
Imagine: someone has placed the painting on the wall and thinks it looks good. Then of course you want this person to be able to view this painting directly on the website and then purchase it. Or someone posted a painting using the Kunstchef app and would like to save it for later reference. Then of course you want this to be possible directly from the app.