How to create a Buyer Persona

You need to reach your audience through the channels they use. Start by learning where they spend their time online. Some great tools to help are: Hootsuite Insights powered by Brandwatch. To find relevant sites, hashtags and authors Keyhole. Find top referral sites for relevant hashtags Google Analytics : See which social networks appear in your report. Take a look at the competition Try to get insights from audience surveys your competitors have already done, using tools like: Buzzsumo : To find content that is highly shared on social media, including engagement data. Search Streams. In the Hootsuite dashboard , prepare streams to cambodia phone number  your competitors’ posts and find patterns in hashtags, post types, and content strategy.

Identify customer pains

What pains and problems are your potential customers trying to solve? What is holding them back to success? One way to find out is to do social listening and social media sentiment analysis . Putting up search streams to monitor mentions of your brand, products and competitors will give you a real-time view of what people are saying about you on the internet. You can learn why they like your product or what parts of the customer experience they need to work on to improve. It’s also good to talk to your customer service team to find out what questions they receive the most.

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Identify the customer’s goals

This one is the opposite of the so-called “pain”. Pains are problems your prospect is trying to solve. Goals or aspirations would be positive things they want to achieve. These goals may be personal or professional, depending on the types of products and services you sell. What motivates your customers? What’s their goal? These goals may be directly related to the solutions you can provide, DV Leads they don’t have to be. This is more about getting to know your customers rather than trying to match your customers exactly to the features and benefits of your product.

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