That is in full expansion and continues to bring interesting results. Keeping track of the studies that are published allows Iceland Phone Number us to obtain a scientific view of such important issues for marketers as the influence of advertising in decision processes, the importance of price in the purchase, the factors that help modify the consumer behavior or web design elements that generate more trust. And we still have a lot to learn! For this reason, so that you are also up to date with advances in neuromarketing , in this article I share 10 studies on this discipline and the conclusions that we can draw for our campaigns. Don’t miss them! Do you want to know the top
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50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). 10 recent studies Iceland Phone Number of neuromarketing and the learning that we can extract10 neuromarketing studies and the lessons they teach us 1) where is it more effective to place advertising? As marketers, we often wonder how we can allocate our budget for maximum impact. Francisco set out to answer this question with a neuromarketing study that measured the effectiveness of advertising in the tourism sector through eye-tracking technology. The study compared the viewability and recall of banner ads across three different sites: a hotel’s blog, its facebook page, and tripadvisor. Metrics of eye movement and recall of the promotion were used among the participants. The result was that the facebook banner was the one that generated the most attention and recall among the participants.
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Although the banner was placed in the same. Position in all cases the facebook ad attracted. The attention of the iceland phone number. Participants before more times and for a longer time. According to those responsible for the study. This may be due to the fact that the complexity. Of the web page design influences viewing patterns. In the case of the study facebook profiles had. Less content than tripadvisor blogs and pages. However, it is also notable that in all three cases ad. Viewability and recall were low suggesting. That display advertising may not be the most effective. Way to promote brands can we predict the sales. Of a product one of the objectives. Of neuromarketing studies is to establish.